CTV Records Second-Largest Canadian Audience During Sunday Night's Super Bowl

Less than super, Super Bore, the Snoozer Bowl have been some many ways to describe Sunday night's NFL championship match-up between the Denver Broncos and the victorious Seattle Seahawks. Taking the lead after a single mistake by the Broncos' offense, the Seahawks commanded the field of MetLife Stadium throughout the 48th Super Bowl to win 43-8. A couple years ago, remembered watching the Toronto-based Buffalo Bills game versus the Seahawks and was not the least bit surprised the Seattle NFL team could mount such a Super Bowl feat against, what was on paper, a formidable Denver team.

Despite the dominating performance of Seattle driven by quarterback Russell Wilson and a near unbreakable defensive line, fans gave Super Bowl XLVIII continuing attention. Recording big ratings in the United States, Canadian fans of American football were also glued to "The Big Game".

Numbers released by CTV (Canada's broadcast affiliate for the 2014 Super Bowl) revealed that Sunday night's game was the second-highest watched broadcast of the event in this country. Shown on the main CTV stations and on French sports network RDS, the 2014 Super Bowl combined to draw an average viewership of 8 million. The viewership fell just short of the record-setting 2012 Super Bowl broadcast in Canada that achieved 8.2 million average sets of eyeballs. While the average amount of viewers achieved 8 million, CTV has accounted that 18 million unique viewers watched at least some part of the 2014 Super Bowl broadcast. Viewership among the 18-49 and 25-54 age demographics showed growth greater than one-third over the 2013 Super Bowl. On CTV and RDS, the adult male demographic share was rated between 65 and 74 percent.

With the Seattle Seahawks' appearance in the 2014 game, western Canadian markets recorded all-time high audiences for this year's Super Bowl. Vancouver, Calgary and Edmonton area fans turned on the television set in record numbers.

The non-sport element of the 2014 Super Bowl also proved popular among Canadians. During this year's acclaimed halftime performance, CTV estimates almost 10 million viewers watched Bruno Mars and the Red Hot Chili Peppers entertain in New Jersey.

Look Out for Ontario Electronic Recycling Fees this Boxing Week

Photo Credit: Walmart Canada

As the waste remains presents and cards are being cleaned off the floor, Christmas of 2013 has close to a wrap. Starting on December 26th, a large number of people will be putting their newfound cash and/or gift cards to use at retail stores as well as online portals. Boxing Day or Week has become a shopping tradition where customers indulge themselves in the single or multiple items we have otherwise deprived ourselves from up to this point. With little doubt, a great deal of shopping will occur in the electronics section.

In Ontario, like several other provinces in Canada, collect an electronic recycling fee on a wide-range of technology. Check-out may be the first time where some of us will become familiar with the additional cost added to our choice electronic. Intended to cover the cost of an electronic device's end-of-use or disposal and run by the Ontario Electronic stewardship, it is charged on top of what we pay for a new product fitting into the taxing criteria.

In Ontario, the electronic recycling fees currently spans from 5 cents for a cell phone or pager up to $173.75 for a floor-based photocopier or printer machine. For customers this Boxing Week, the televisions and computer monitors could prove to be the most highest purchased item with the heaviest recycling fees. For televisions up to 29 inches in screen size, the additional cost this holiday season is $12.25. Planning to buy a big screen? The Ontario electronic recycling fee skyrockets to more than triple cost of a smaller set. When over 29 inches in size, the Ontario electronic recycling fee runs $39.50. If looking for a medium-sized television around 27 to 32 inches, the electronic recycling fee cost could be something to consider. It might cause you to reconsider the net benefit of a few inches of screen size.

Since instituted in Ontario in mid-2009, electronic recycling fee has gone through five major adjustments. When the fee was for introduced, desktop computers received the highest fee amount at $13.44. Portable and home entertainment devices such as MP3 players, photo frames and digital cameras were originally exempted. With the latest fee structure introduced this May, a large selection of everyday electronics is now subject to an electronic recycling fee. Along with laptop or netbooks, the portable computer fee also encapsulates the popular tablet devices. The following is the fee structures created through the lifetime of the Ontario electronic recycling fee:


Ontario Electronic Recycling Fees Since Program's Inception

Item	April 1, 2009 to March 31, 2010	April 1, 2010 to July 31, 2011	August 1, 2011 to December 31, 2012	January 1, 2013 to April 30, 2013	May 1, 2013 to current
Cell Phones or Pager	NA	0.10	0.01	0.10	0.05
Video, Audio or Image Device
Portable	NA	0.40	0.10	0.15	0.75
Home Sized	NA	2.75	1.45	5.15	7.10
Home Theatre in a Box	NA	9.95	7.80	7.80	7.10
Aftermarket Vehicle Equipment	NA	2.85	1.55	3.00	4.00
Television or Monitor
Computer Monitor	12.03	12.25	11.00	12.25	12.25
Under 18”	10.07	12.25	11.00	12.25	12.25
18” to 29”	10.07	12.25	11.00	12.25	12.25
29” to 45”	10.07	26.25	25.00	27.60	39.50
Over 45”	10.07	26.25	25.00	27.60	39.50
All-in-One Computer*	13.44	12.25	11.00	12.25	12.25
Computer
Desktop	13.44	7.80	3.50	3.40	3.00
Portable	2.14	2.75	0.70	2.30	1.50
Mouse	0.32	0.40	0.05	0.30	0.75
Keyboard	0.32	0.40	0.05	0.30	0.75
Hard Drive	0.32	0.40	0.05	0.30	0.75
Optical Drive	0.32	0.40	0.05	0.30	0.75
Modem	NA	0.40	0.05	0.30	0.75
Telephone or Answering Machine	NA	1.00	1.00	1.00	1.50
Printing
Desktop Printer or Copier	5.05	5.40	5.40	11.45	10.35
Floor Printer Device	5.05	32.50	32.50	341.20	173.75
Floor Copier	5.05	32.50	32.50	341.20	173.75

* All-in-one units were not specifically mentioned on the initial fee structure. I made an assumption it is considered a desktop computer.

While printing equipment showed some massive increases, the cost for television sets have also showed a steady peak upwards. Televisions over 29 inches in size are being levied with an electronic recycling fee almost four times greater today than when the program in imposed in 2009. While most fees have risen from the initial 2009 setup, the Ontario electronic recycling fee has dropped considerably for desktop computers and even for portable computers.

Important Exemptions

Not all electronics are subjected to electronic recycling fees. Among the major products not subjected to electronic recycling fees is video game consoles, Bluetooth headsets, eReaders, memory cards and a majority of computer components are not assessed fees at this time. It's also interesting that while a standard computer hard drive is subject to a fee, solid state storage devices are not. A full list of electronic products is provided on the Ontario Electronic Stewardship website.

Hammacher Schlemmer Showcase: The No Glasses Required 3D Tablet

Photo source: Hammacher Schlemmer 

It searching for the ideal gift for the technology lover, a computer tablet could have been a great gift idea in previous years. However, during this 2013 holiday season, its likely a tablet has already found its way into the hands of a loved one. The constant advancement of technology could present a realistic prospect that the gift receiver may appreciate a modern upgrade. For 2013, the leading Apple iPad, Microsoft Surface and Samsung devices have kept setting a rapid pace for technology evolution offering a variety of flashy enhancements such as fingerprint recognition and simple animation studios. For fans of 3D, retailer Hammacher Schlemmer has a tablet to fulfil those seeking the extra-ordinary viewing experience.

Being sold as the "No Glasses 3D Tablet", this device produces a three-dimensional perspective without the need for special eyewear traditionally associated with 3D. Operating with an eight-inch touchscreen, the No Glasses 3D Tablet operates with a parallax barrier (similar to the display provided on the Nintendo 3DS device). Automatically distinguishing 3D content, the No Glasses 3D Tablet also functions efficiently with 2D media. Video and webpages is viewed in 1,080p HD resolution with the No Glasses 3D Tablet.

The No Glasses 3D Tablet is based on an Android 4.1 operating system providing a familiar environment of productivity and entertainment. Bluetooth and two cameras are also part of the No Glasses 3D Tablet. The rear camera is 2.0 megapixel and the front camera is 0.3 megapixel.

With time remaining ahead of Christmas day, the No Glasses 3D Tablet can be ordered for $349.95 US from Hammacher Schlemmer as a gift for someone special (Ourselves included).

Recent Online Sales Show Shoppers Beating Black Friday Rush

Photo source: IBM

Another Black Friday has gone by as the defacto start to the 2013 shopping season in the United States. Still predominately a US moment of consumerism, the day has taken advantage of a period after their Thanksgiving Day holiday. With Black Friday, the mood changes from that of family togetherness. Buying gifts for others for holidays, the shopping season is also a period where consumers are encouraged in indulge. Low prices on desirable goods insures consumers have an extra incentive to part with their cash or credit.   

While the majority of Black Friday crowds were well-maintained for the most part, there were more than enough references to shoppers behaving badly. Either the fierce determination to buy a super cheap door-crasher or simply the stress of the densely populated shopping centres and stores has resulted in some situations where many US shoppers want to seek some kind of sanctuary. Free of crowds and guilt of leaving early for a shopping centre, online buying has become an attractive, less stressful way to endure Black Friday.

In recent years, the Monday following the US thanksgiving had been named the prime shopping time for online deals. Called Cyber Monday, new data published by IBM Digital Analytics Benchmark has determined online retail benefitted from both Black Friday as well as Thanksgiving Day itself. According to the IBM report, shopping online during Black Friday showed a sizable 18.9 percent compared to the previous year. The Average order amount had also showed a modest 2.2 percent increase over 2012 at $135.27. More impressive growth was shown on Thanksgiving Day 2013 equating to 19.7 percent.

The IBM report of online shopping has also detected a big increase with purchases made on mobile devices. On Black Friday 2013, smartphones were part of 24.9 percent of online buying traffic. Sales made on smartphones average in value of $115.63 on Black Friday. Signifying an increase of more than 10 percent with smartphone buying, the report showed double growth in the use of tablets for online shopping. Purchases on tablets were also shown to, on average, exceed those made on smartphones by $20. Also measured was the two dominant mobile platforms iOS and Android operating system. Accounting for 18.1 percent of all online sales according to IBM, the iOS user's transaction was measured at $127.92. Android device users only accounted for 3.5 percent of online orders averaging at $105.20.

Despite easy accessibility to brick-and-mortar stores, online shopping was highly favoured in major cities. New York City proved the most popular locale for Black Friday activity online.





Photo source: IBM



Hammacher Schlemmer Spotlight: Golf Cart Hovercraft Hits the Fairway

Photo Credit: Hammacher Schlemmer

Earlier this year, an unusual sight on golf course attracted viral video recognition online. Presenting an unconventional method of transport on a golf course, a golf cart hovercraft was introduced to the world. Developed for 2012 Masters winner Bubba Watson and for his sponsor Oakley, a Neoteric Hovercraft was modified as the ultimate replacement to the traditional wheeled golf cart. On a cushion of air, the craft glided over water and sand traps with Watson riding on board.

Based on the opaque nature of the Internet, many people initially believed the golf cart hovercraft was some hoax. While online portals are full of videos exhibiting trickery, the air-lifted vehicle on the golf course was in fact a real. A real video and vehicle, the creation of the golf cart hovercraft was admittedly a publicity ploy by Oakley. Beyond the viral marketing campaign, the unique hovercraft actually began to attract real interest from customers. Providing an easy avenue for those wanting the experience what could be the new era in golf carts, Hammacher Schlemmer has recently added to unique hovercraft to their catalogue.

Built with a fiberglass and urethane foam composite hull, the 13-foot long Golf Cart Hovercraft accommodates four occupants as well as two golf bags. The Golf Cart Hovercraft is propelled by a nine-blade fan driven off a 65-horsepower Hirth engine. A roof and lighting is equipped on the vehicle placing it's basic features on equal footing to conventional carts. Designed for the golf course, the Golf Cart Hovercraft meets the water standards set by the United States Coast Guard. A trailer is also included with the hovercraft.

Hammacher Schlemmer has placed a $58,000 on the Golf Cart Hovercraft.

Microsoft Pumps Xbox Music Beats Broadly Across Mobile, Web Platforms

Photo Credit: Microsoft

Introducing their next-generation technology, it's safe to say that Microsoft has been pursuing some unpopular innovations.

First, Microsoft introduced Windows 8 with the ambitious intent to be an operating system bridging traditional computers and mobile devices. Windows 8 has failed to provide the ground-shaking thud many expected from the leading software company. Capable yet leaning towards being overpriced, the Microsoft Surface tablet family is distantly behind Apple and the many Android OS tablets in popularity. Most recently, Microsoft's new gaming and entertainment system, the Xbox One, proposed a series of changes to that alienated the marketplace. Microsoft has since backtracked from many of their new 'innovative' plans with the Xbox One following a laundry list of complaints before the console was even released. Wanting to turn their fortunes around and be an important figure for our consumption of multimedia, Microsoft is expanding their Xbox Music live streaming audio service. To elevate Xbox Music, Microsoft will be expanding the availability of their service to almost any modern device.

A service containing 30 million songs as well as a catalog of music videos, Xbox Music was launched last year for the Xbox 360 console. Today, Microsoft has opened up an all-new set of pipelines for music fans to engage with their live streaming content. Starting today (September 9th) Xbox Music will be offered on Apple iOS devices as well as products performing on the Android operating system. In addition to the portable devices, Xbox Music will also provide an on-line web player for computers through the website http://music.xbox.com. The Windows 8.1 upgrade will add Web Playlist tool granting quick access to the Xbox Music service.

An Xbox Music app has now launched on Google Play as well as the Apple App Store. The app and on-line player is a free download but access to the streaming service requires a subscription plan. The Xbox Music Pass costs $9.99 US for a month or $99.99 US for a full year plan. Xbox Music entitles users to unlimited access to music on any device. Xbox Music compares to $36 annual cost for an ad-free version of Pandora or $4.99 for an unlimited service using Spotify in the United States. A 30-day trial is provided with the Xbox Music Pass allowing users to sample the service at no cost (excluding data transfer use expenses).

How Blackberry is Giving Itself a Black Eye

Photo Credit: Blackberry

When 2013 began, Blackberry (entering the year with the long-standing Research in Motion business name) prepped what was supposed to be an ambitious and important corporate revival. Blackberry's CEO Thorsten Heins proudly held the full touchscreen Z10 and the QWERTY keyboard/touchscreen hybrid Q10 smartphones as if they were the Ten Commandments that would lead a connected humanity. Their Blackberry 10 operating system was highly developed to the point it delayed its release date to a point some were concerned if the devices would ever arrive. While the devices featured nifty technology, the smartphones have not left the big splash in the water it hoped. Having not learned from the Playbook tablet, Blackberry is still fighting to realize it is not Apple (specifically when it comes to demanding money from consumers). While their technology is formidable, Blackberry has been fighting to reclaim a its position as a major smartphone player when selling near $700 devices such as the Z10 or Q10.

In addition to the Blackberry Z10 and Q10, a third smartphone using the new operating system and technology was created. Slightly less capable than the Q10, the Blackberry Q5 carried the perk of a lower price tag. Unfortunately, Blackberry made choice to sell the Q5 only in emerging markets not realizing a market for a lower-cost smartphone option in North America. Even Apple has been rumoured to be readying a more price competitive iPhone. In late July, Blackberry finally conceded in what was their initial intentions to sell its Q5 handheld device. A less expensive Blackberry 10 family device priced roughly comparable with the latest Android devices from Samsung. In time for the Back-to-School buying phase, the QWERTY-keyboard equipped Blackberry Q5 device could potentially show up on the wish list of high school and college students. With its forecasted release this week, there is just one question; where has been the promotion for the Blackberry Q5?

Mention of the Blackberry Q5 is only trickling out from Canadian wireless carriers. Of as Monday, the Telus website is the only major wireless phone provider to advertise the Q5 being available. Through Telus, the Blackberry Q5 costs $49 with a 24-month plan or $425 without a contract. Only this week has the Blackberry Canadian site updated to include the profile of the Q5. When Apple announces the technical details of their newest iPhone, that technology company insures that customers are well-informed on where and how to buy the device before it drops into kiosks. Is it possible that cell phone providers in Canada want to suppress knowledge of the less expensive phone to maintain better sales of the Q10? Is just apathy wireless providers feel for Blackberry products?

Instead of hype surrounding the roll-out of what could become the bread and butter tool to Blackberry's efforts to stay relevant, news has surrounded the structure of the Canadian-based technology provider. Shareholder swoop like vultures for the shares as it the company considers buying them back in order to go private. On Monday, news surrounded the fact Blackberry is exploring options such as a sale or partnership with another technology company. Some investors or analysts would also like to see the company separate its more promising units away from less profitable efforts. This should be a time for the phone maker to promote their Q5 device's release in Canada. Once again, Blackberry is having difficulty trying to steer the message to the media. It's bad enough the company has abandoned plans for a next-generation Playbook tablet, the Blackberry 10 operating system could be an compelling piece of software few will see. It is disappointing to see the company behind the BBM technology is lacking the ability to effectively communicate what could be a move that will place more Blackberry 10 operating systems in the hands of customers.

Ultimately, what Blackberry needs is to place their devices into as many hands as possible. By stoking a consumer marketplace, app developers and investors will be more eager to place their support behind the company's work. The Blackberry Q5's release in Canada should be observed as the key to igniting a spark in an engine that is losing power. We simply need to wait and see if there is a fire left in Blackberry.