Record 9.23 Million Canadians Watched 2015 Super Bowl

Photo Credit: Rawlings

Super Bowl XLIX was best defined as the game New England Patriots fended-off a late game charge to win over the Seattle Seahawks 28-24. While the players of one team left the field victorious with the ultimate prize of being NFL champions, the football game was a massive win for television stations broadcasting the game. In the United States, NBC quickly sold 30-second commercial spots for 4.5 million dollars ahead of the Super Bowl and recorded consistent viewership of 114.4 million Americans watching the close, suspense-filled match. An all-new record for a Super Bowl broadcast, the 2015 game's peak viewership topped out at 120.8 million through a late New England Patriots drive for a touchdown. In Canada, the 49th annual football game was also a ratings blockbuster.

Between CTV and the French-language RDS sports channel, Super Bowl XLIX drew an average audience of 9.23 million viewers according to Bell Media making it the most-watched edition of the game ever in this country. The 2015 game breaks the 8.18 million audience that watched the 2012 Super Bowl tournament between the New England Patriots and New York Giants.

While the majority of Canadian audiences were accounted watching CTV, there was a million Francophone viewers alone. Over the course of the Super Bowl telecast in this country, 19.3 million unique members of the Canadian population watched the game at some part in the Sunday evening. The total number of viewers meant roughly 55 percent of Canada's total population watched the Super Bowl. Bell Media also noted that the event's halftime show drew 12.2 million in this country consisting of Katy Petty singing alongside guests Lenny Kravitz and Missy Elliott.

Once again, Canadian viewers of "The Big Game" lost out on seeing a majority of the highly-produced commercials created for the NBC airing of the game. Leading up to this year's Super Bowl, a CRTC ruling decried after 2016 that Canadian broadcasts could no longer replace the American advertisements with others supplied through the telecast provider in this country. Called simultaneous substitution, this is a common practice exercised in Canadian broadcasting for almost any broadcast from the United States shown as the same time in Canada. For Super Bowl XLIX, the result was commercials from Canadian Armed Forces, Tim Hortons, Government of Canada, PC Financial and Home Hardware making it to air on CTV.

Explained as a response to the CRTC's public consultation Let’s Talk TV: A Conversation with Canadians, the plan to outlaw simultaneous substitution has not sat well with Bell Media and its parent company Bell Canada Enterprises (BCE). Bell owns the rights to the Canadian broadcast of the Super Bowl and would lose autonomy in distributing their ad space. Days following the ruling, the notion of discontinuing simultaneous substitution was greatly argued by pundits (many against the CRTC coming from Bell-owned media companies). BCE noted the influence of sponsors in their press release saying, "Last night's record audience proves once again there is no better opportunity for Canadian advertisers to strike a chord with Canadian viewers than the Super Bowl.". Bell Media properties also received considerable ad time throughout the 2015 game.   

After the record 2015 Super Bowl, 1.35 million Canadians remained on CTV to watch the season 2 premiere of Masterchef Canada.

Aerial Drone Flight School Opening in British Columbia Teaching New Transport Canada Guidelines

Photo Credit:  CyPhy Works-Business Wire

The flights of unmanned aerial vehicles (UAVs) or drones has provided an outlet for recreation as well as a useful tool allowing professionals to accomplish tasks in a new, efficient manner. However, the growing access to UAVs has not been without concerns for their use. Privacy, property damage, signal interference and interference with other aircraft have been some of the worries regarding small flying devices.

In Canada, a new set of guidelines have been implemented to provide pilots with rules to safely operate their UAVs. Defined as Transport Canada Knowledge Requirements for Pilots of Unmanned Air Vehicle Systems (UAV) 25 kg or Less, the guidelines cover a wide assortment of aspects to flying a drone aircraft regarding the vehicle as well as the operator. With fines up to $25,000 applying in some cases when an operator of the UAV causes a disturbance, the Transport Canada guidelines gain a great importance.

In British Columbia, a partnership between Aerobotika Aerial Intelligence and Pacific Rim Aviation Academy has formulated the first instructional course designed specifically for UAV operation under the new Transport Canada rules. The monthly course will educate students on the lawful use of UAVs covering subject matter such as standard pilot training along with avoidance of dangerous situations.

Starting in late February, the class will operate monthly as a two-day seminar. With four students per instructor, completion of the course results in pilot candidates receiving a Letter of Completion used to acquire a special flight operations certificate from Transport Canada.

CTV Records Second-Largest Canadian Audience During Sunday Night's Super Bowl

Less than super, Super Bore, the Snoozer Bowl have been some many ways to describe Sunday night's NFL championship match-up between the Denver Broncos and the victorious Seattle Seahawks. Taking the lead after a single mistake by the Broncos' offense, the Seahawks commanded the field of MetLife Stadium throughout the 48th Super Bowl to win 43-8. A couple years ago, remembered watching the Toronto-based Buffalo Bills game versus the Seahawks and was not the least bit surprised the Seattle NFL team could mount such a Super Bowl feat against, what was on paper, a formidable Denver team.

Despite the dominating performance of Seattle driven by quarterback Russell Wilson and a near unbreakable defensive line, fans gave Super Bowl XLVIII continuing attention. Recording big ratings in the United States, Canadian fans of American football were also glued to "The Big Game".

Numbers released by CTV (Canada's broadcast affiliate for the 2014 Super Bowl) revealed that Sunday night's game was the second-highest watched broadcast of the event in this country. Shown on the main CTV stations and on French sports network RDS, the 2014 Super Bowl combined to draw an average viewership of 8 million. The viewership fell just short of the record-setting 2012 Super Bowl broadcast in Canada that achieved 8.2 million average sets of eyeballs. While the average amount of viewers achieved 8 million, CTV has accounted that 18 million unique viewers watched at least some part of the 2014 Super Bowl broadcast. Viewership among the 18-49 and 25-54 age demographics showed growth greater than one-third over the 2013 Super Bowl. On CTV and RDS, the adult male demographic share was rated between 65 and 74 percent.

With the Seattle Seahawks' appearance in the 2014 game, western Canadian markets recorded all-time high audiences for this year's Super Bowl. Vancouver, Calgary and Edmonton area fans turned on the television set in record numbers.

The non-sport element of the 2014 Super Bowl also proved popular among Canadians. During this year's acclaimed halftime performance, CTV estimates almost 10 million viewers watched Bruno Mars and the Red Hot Chili Peppers entertain in New Jersey.

Look Out for Ontario Electronic Recycling Fees this Boxing Week

Photo Credit: Walmart Canada

As the waste remains presents and cards are being cleaned off the floor, Christmas of 2013 has close to a wrap. Starting on December 26th, a large number of people will be putting their newfound cash and/or gift cards to use at retail stores as well as online portals. Boxing Day or Week has become a shopping tradition where customers indulge themselves in the single or multiple items we have otherwise deprived ourselves from up to this point. With little doubt, a great deal of shopping will occur in the electronics section.

In Ontario, like several other provinces in Canada, collect an electronic recycling fee on a wide-range of technology. Check-out may be the first time where some of us will become familiar with the additional cost added to our choice electronic. Intended to cover the cost of an electronic device's end-of-use or disposal and run by the Ontario Electronic stewardship, it is charged on top of what we pay for a new product fitting into the taxing criteria.

In Ontario, the electronic recycling fees currently spans from 5 cents for a cell phone or pager up to $173.75 for a floor-based photocopier or printer machine. For customers this Boxing Week, the televisions and computer monitors could prove to be the most highest purchased item with the heaviest recycling fees. For televisions up to 29 inches in screen size, the additional cost this holiday season is $12.25. Planning to buy a big screen? The Ontario electronic recycling fee skyrockets to more than triple cost of a smaller set. When over 29 inches in size, the Ontario electronic recycling fee runs $39.50. If looking for a medium-sized television around 27 to 32 inches, the electronic recycling fee cost could be something to consider. It might cause you to reconsider the net benefit of a few inches of screen size.

Since instituted in Ontario in mid-2009, electronic recycling fee has gone through five major adjustments. When the fee was for introduced, desktop computers received the highest fee amount at $13.44. Portable and home entertainment devices such as MP3 players, photo frames and digital cameras were originally exempted. With the latest fee structure introduced this May, a large selection of everyday electronics is now subject to an electronic recycling fee. Along with laptop or netbooks, the portable computer fee also encapsulates the popular tablet devices. The following is the fee structures created through the lifetime of the Ontario electronic recycling fee:


Ontario Electronic Recycling Fees Since Program's Inception

Item	April 1, 2009 to March 31, 2010	April 1, 2010 to July 31, 2011	August 1, 2011 to December 31, 2012	January 1, 2013 to April 30, 2013	May 1, 2013 to current
Cell Phones or Pager	NA	0.10	0.01	0.10	0.05
Video, Audio or Image Device
Portable	NA	0.40	0.10	0.15	0.75
Home Sized	NA	2.75	1.45	5.15	7.10
Home Theatre in a Box	NA	9.95	7.80	7.80	7.10
Aftermarket Vehicle Equipment	NA	2.85	1.55	3.00	4.00
Television or Monitor
Computer Monitor	12.03	12.25	11.00	12.25	12.25
Under 18”	10.07	12.25	11.00	12.25	12.25
18” to 29”	10.07	12.25	11.00	12.25	12.25
29” to 45”	10.07	26.25	25.00	27.60	39.50
Over 45”	10.07	26.25	25.00	27.60	39.50
All-in-One Computer*	13.44	12.25	11.00	12.25	12.25
Computer
Desktop	13.44	7.80	3.50	3.40	3.00
Portable	2.14	2.75	0.70	2.30	1.50
Mouse	0.32	0.40	0.05	0.30	0.75
Keyboard	0.32	0.40	0.05	0.30	0.75
Hard Drive	0.32	0.40	0.05	0.30	0.75
Optical Drive	0.32	0.40	0.05	0.30	0.75
Modem	NA	0.40	0.05	0.30	0.75
Telephone or Answering Machine	NA	1.00	1.00	1.00	1.50
Printing
Desktop Printer or Copier	5.05	5.40	5.40	11.45	10.35
Floor Printer Device	5.05	32.50	32.50	341.20	173.75
Floor Copier	5.05	32.50	32.50	341.20	173.75

* All-in-one units were not specifically mentioned on the initial fee structure. I made an assumption it is considered a desktop computer.

While printing equipment showed some massive increases, the cost for television sets have also showed a steady peak upwards. Televisions over 29 inches in size are being levied with an electronic recycling fee almost four times greater today than when the program in imposed in 2009. While most fees have risen from the initial 2009 setup, the Ontario electronic recycling fee has dropped considerably for desktop computers and even for portable computers.

Important Exemptions

Not all electronics are subjected to electronic recycling fees. Among the major products not subjected to electronic recycling fees is video game consoles, Bluetooth headsets, eReaders, memory cards and a majority of computer components are not assessed fees at this time. It's also interesting that while a standard computer hard drive is subject to a fee, solid state storage devices are not. A full list of electronic products is provided on the Ontario Electronic Stewardship website.

Hammacher Schlemmer Showcase: The No Glasses Required 3D Tablet

Photo source: Hammacher Schlemmer 

It searching for the ideal gift for the technology lover, a computer tablet could have been a great gift idea in previous years. However, during this 2013 holiday season, its likely a tablet has already found its way into the hands of a loved one. The constant advancement of technology could present a realistic prospect that the gift receiver may appreciate a modern upgrade. For 2013, the leading Apple iPad, Microsoft Surface and Samsung devices have kept setting a rapid pace for technology evolution offering a variety of flashy enhancements such as fingerprint recognition and simple animation studios. For fans of 3D, retailer Hammacher Schlemmer has a tablet to fulfil those seeking the extra-ordinary viewing experience.

Being sold as the "No Glasses 3D Tablet", this device produces a three-dimensional perspective without the need for special eyewear traditionally associated with 3D. Operating with an eight-inch touchscreen, the No Glasses 3D Tablet operates with a parallax barrier (similar to the display provided on the Nintendo 3DS device). Automatically distinguishing 3D content, the No Glasses 3D Tablet also functions efficiently with 2D media. Video and webpages is viewed in 1,080p HD resolution with the No Glasses 3D Tablet.

The No Glasses 3D Tablet is based on an Android 4.1 operating system providing a familiar environment of productivity and entertainment. Bluetooth and two cameras are also part of the No Glasses 3D Tablet. The rear camera is 2.0 megapixel and the front camera is 0.3 megapixel.

With time remaining ahead of Christmas day, the No Glasses 3D Tablet can be ordered for $349.95 US from Hammacher Schlemmer as a gift for someone special (Ourselves included).

Recent Online Sales Show Shoppers Beating Black Friday Rush

Photo source: IBM

Another Black Friday has gone by as the defacto start to the 2013 shopping season in the United States. Still predominately a US moment of consumerism, the day has taken advantage of a period after their Thanksgiving Day holiday. With Black Friday, the mood changes from that of family togetherness. Buying gifts for others for holidays, the shopping season is also a period where consumers are encouraged in indulge. Low prices on desirable goods insures consumers have an extra incentive to part with their cash or credit.   

While the majority of Black Friday crowds were well-maintained for the most part, there were more than enough references to shoppers behaving badly. Either the fierce determination to buy a super cheap door-crasher or simply the stress of the densely populated shopping centres and stores has resulted in some situations where many US shoppers want to seek some kind of sanctuary. Free of crowds and guilt of leaving early for a shopping centre, online buying has become an attractive, less stressful way to endure Black Friday.

In recent years, the Monday following the US thanksgiving had been named the prime shopping time for online deals. Called Cyber Monday, new data published by IBM Digital Analytics Benchmark has determined online retail benefitted from both Black Friday as well as Thanksgiving Day itself. According to the IBM report, shopping online during Black Friday showed a sizable 18.9 percent compared to the previous year. The Average order amount had also showed a modest 2.2 percent increase over 2012 at $135.27. More impressive growth was shown on Thanksgiving Day 2013 equating to 19.7 percent.

The IBM report of online shopping has also detected a big increase with purchases made on mobile devices. On Black Friday 2013, smartphones were part of 24.9 percent of online buying traffic. Sales made on smartphones average in value of $115.63 on Black Friday. Signifying an increase of more than 10 percent with smartphone buying, the report showed double growth in the use of tablets for online shopping. Purchases on tablets were also shown to, on average, exceed those made on smartphones by $20. Also measured was the two dominant mobile platforms iOS and Android operating system. Accounting for 18.1 percent of all online sales according to IBM, the iOS user's transaction was measured at $127.92. Android device users only accounted for 3.5 percent of online orders averaging at $105.20.

Despite easy accessibility to brick-and-mortar stores, online shopping was highly favoured in major cities. New York City proved the most popular locale for Black Friday activity online.





Photo source: IBM



Hammacher Schlemmer Spotlight: Golf Cart Hovercraft Hits the Fairway

Photo Credit: Hammacher Schlemmer

Earlier this year, an unusual sight on golf course attracted viral video recognition online. Presenting an unconventional method of transport on a golf course, a golf cart hovercraft was introduced to the world. Developed for 2012 Masters winner Bubba Watson and for his sponsor Oakley, a Neoteric Hovercraft was modified as the ultimate replacement to the traditional wheeled golf cart. On a cushion of air, the craft glided over water and sand traps with Watson riding on board.

Based on the opaque nature of the Internet, many people initially believed the golf cart hovercraft was some hoax. While online portals are full of videos exhibiting trickery, the air-lifted vehicle on the golf course was in fact a real. A real video and vehicle, the creation of the golf cart hovercraft was admittedly a publicity ploy by Oakley. Beyond the viral marketing campaign, the unique hovercraft actually began to attract real interest from customers. Providing an easy avenue for those wanting the experience what could be the new era in golf carts, Hammacher Schlemmer has recently added to unique hovercraft to their catalogue.

Built with a fiberglass and urethane foam composite hull, the 13-foot long Golf Cart Hovercraft accommodates four occupants as well as two golf bags. The Golf Cart Hovercraft is propelled by a nine-blade fan driven off a 65-horsepower Hirth engine. A roof and lighting is equipped on the vehicle placing it's basic features on equal footing to conventional carts. Designed for the golf course, the Golf Cart Hovercraft meets the water standards set by the United States Coast Guard. A trailer is also included with the hovercraft.

Hammacher Schlemmer has placed a $58,000 on the Golf Cart Hovercraft.