Rogers Wireless Performs Pre-Emptive Reform of Roaming, Service Plans

Photo Credit: Rogers

As cellular phone and wireless device usage has blossomed to a point where much of the Canadian population are now involved with a communications plan, three national players in the wireless telecom sector (Rogers, Telus and Bell) have been the ones who brought various forms of wireless contact to Canadians. As more and more wireless customers feed off services from the three major carriers and their subsidiary brands, a call has been placed by cell phone users to have clarity when engaged with a service plan.

With several complaints filed by Canadian wireless customers, a gamut of concerns ranging from unclear billing to other pricing practices have put wireless telecom providers in the hot seat. The government agency overseeing communications in this country, the Canadian Radio-television and Telecommunications Commission (CRTC), opened public consultation on the topic of establishing more transparency towards consumers. Detailing the severity of the issue, the voices of roughly 4,100 Canadians responded by mail or online with their suggestions and input. The ultimate goal is to establish a Wireless Code that will apply to all carriers. Ahead of a CRTC hearing scheduled to start on Monday (February 11, 2013), Rogers Wireless has released details of plans the company will set in place to address much of the concerns.

For those who have taken their cell phones across the border, accessing information from the device could be handled over the communication networks of other countries. Called "roaming", the voice and data services in regions outside of Canada come at a higher cost that can quickly amount to astronomical figures. In some cases, Canadians who are along the border have been docked heavily by out-of-county roaming charges by cell phone carriers, nationwide coverage has come at a price (much more literally for some customers). As many wireless customers have been hit with roaming costs, the monthly bills have easily surged into the hundreds.

Addressing roaming charges related to data use, customers will be presented with a $7.99 pay-per use rate for the first 50 megabytes of information for a 24-hour period in the United States. Rogers indicates the 50-megabyte lot of data is enough to download 50 maps or 200 webpages. This data roaming plan will also alert the cell phone user when the 50 Megabytes (MB) data amount is approaching. This is a considerable discount when comparing current prices dictated through Rogers' online data calculator. According to the current data calculator, 200 webpages would cost $48.00 to view in International areas (though the data use quote was not accurate to 50 MB). Selling data roaming in a lot is already provided by Rogers. A 40 MB plan can be purchased at $20 providing it is used within a 24-hour span.

In this move, Rogers Wireless is reacting to the input they have received from their customers base. Other proposed alternations Rogers is willing to make includes creating simplifying rate plans and amending the time period customers have to unlock their device in order to work with another phone service. Rogers' will allow the unlocking of a handset after 90 days of a customer purchasing a wireless phone plan.

At the present time, wireless service contracts are complicated by the fact they differ between provinces. Supporting the proposed Canadian Wireless Code which currently exists in draft form ahead of the CRTC hearing, Rogers welcomes a national policy that applies from coast-to-coast. The Wireless Code undergoing possible adaptation sets up numerous mechanisms that will clearly spell out costs for service features and provide all cell phone consumers enhanced abilities to control their usage.

The changes for Rogers cell phone service has not been presented with a specific date as of yet . The wireless phone carrier does indicate the measures will be in place soon.

Canadians Consumed Growing Amount of Media in 2011: CRTC Report

Photo Credit: CNW Group/BELL ALIANT INC.

As citizens of a massive land mass separated by hills, mountains the occasional waterway, Canadians have existed in a society that historically connects us through extraordinary means. From the Canadian Pacific Railway constructed through the late 19th century, the 20th century embraced wide telecommunication and broadcasting networks that integrated a country that could have otherwise been isolated by geographic separation. Combined with Canada's typically trying weather during the winter seasons, the allure of media content has allowed Canadians spanning across age groups to explore and surrender a few hours. According to a recently-published annual report by government-supported regulator CRTC (Canadian Radio-television and Telecommunications Commission), 2011 tends to indicate English as well as French speaking Canadians have realized an increased amount of content across radio, television, Internet and mobile platforms. 
While a pop song once popularized the phrase "Video Killed the Radio Star", the "Spirit of Radio" (perhaps not unlike the one Canadian rock band Rush sang about in 1980) remains a part of 21st century life in Canada. In 2011, the CRTC has computed the average Canadian listened to 17.7 hours of radio per week. A slight increase from the previous year, it is possible some listening is incidental in restaurants and stores.

In terms of Canadian viewing habits with television, the appetite remains strong for so-called "Couch Potatoes". In 2011, the average Canadian television viewer watched 28.5 hours of content (up from 28 hours in 2010). Despite the increase access to on-line sources for entertainment and information, improvements to television content delivery such as video-on-demand as well as digital cable has kept the medium popular among media consumers in Canada. While the average subscription cost has increased by $2.13 per month in 2011 compared to the previous year, paid television remains a popular option. With 11.8 million Canadians subscribed to television broadcast services, cable leads over satellite accounting for 70 percent in the category compared to 24 percent. The CRTC also notes a 6 percent present of telephone line-based television content delivery.

A source for decades, radio and television have been sharing an increasing amount of the media landscape with forms of new digital media. Through digital media, consumption along English-language Canada has shown a remarkable raise in 2011 over the previous year. Rating the average Canadian spending 18.2 hours a week engaging in digital media content during 2011, it is almost an increase of a full hour from 2010. Average French language Canadian spent 13.1 hours a week with digital media content.

CNW Group/Bell Canada

When it comes to experiencing the Internet at home, 78 percent of Canadians have a subscription to the vast virtual world that stretch beyond the country's borders. Of those customers of Internet, 54 percent utilize connections that involve a minimum of 1.5 megabits per second (Mbps) Internet download speeds. In 2011, the typical Canadian watched 2.8 hours of Internet television content per week according to the annual report from the Canadian telecommunications regulator. The CRTC has also realized that a modest 4 percent of the Canadian public now absorb content exclusively through on-line sources. Music streaming through radio or as downloadable content is also recorded as modest. English-speaking Canadians usage was accounted at 22 percent while 17 percent French-speaking users in the country utilize the Internet for accessing music or other audio programs.

The annual report of 2011 also recognized the smartphone and tablet technology many Canadians have been embracing more each year. Accounting that 38% of Canadians use a smartphone and 10% had a tablet computer at the time of the study, the CRTC identified the smaller devices as possessing a smaller piece of the media puzzle. With only 4 percent of Canadians watched television on tablets and 3 percent watched the similar content on smartphones. With the rapid advance of technology, the data for smartphones and tablets is more than likely set for an increase within annual reports going forward.

Showing that no single platform is ultimately conquering Canada's media spectrum, radio, television and new media should paint a diverse culture for citizens to absorb content. The CRTC annual report for 2011 also makes several mentions of enhanced technologies (LTE and over 5 Mbps Internet) that should insure the sprawling of the landscape could be as ambitious as the far-reaching lands we have built a country.